1.In marketing segmentation, which among the following is not an Economic component?
[A]Age
[B]Sex
[C]Income Level
[D]Both 1&2
2.which among the following is a feature of good forecasting method?
[A]accuracy
[B]simplicity
[C]economy
[D]availability
3. The research which is basically concerned with establishing cause and effect relationship, is called?
[A]Predictive research
[B]Casual research
[C]Technical research
[D]Exploratory research
4. marketing is ?
[A]Consumer oriented /> [B]Competitors oriented
[C]Producer oriented
[D]Both(1)(2)
5. ACE provides door-to-door service for Godrej and Mc Donald products, it is an example of ?
[A]Third party delivery
[B]Diversified Marketing
[C]Multi-Channel Marketing
[D]First party delivery
6.A marketing technique where marketer plays a specific role in a particular segment is called?
[A]Mass Marketing
[B]Niche marketing
[C]Strategic marketing
[D]Communication Marketing
7. In Marketing Mix 4P's Simply?
[1]Product, Place, promotion, Policy
[2]Product, Price, Place, Promotion
[3]Product, Place, Policy, Price
[4]Promotion,product,Price, Place
8. Warehousing Management does not include?
[A]Space determination
[B]Order Picking Procedure
[C]Stock layout
[D]Stock Placement
9. A bed in aHotel for night haulting is an example of ?
[A]Expected product
[B]Augmented Product
[C]Core Product
[D]Potential Product
10. A defence, strategy of identifying weakness in the competitor and aggressively going after that market niche is called?
[A]Flanking defence
[B]pre-emptive
[C]counter offensive
[D]Position defence
Marketing knowledge questions for sbi associate po exam 2014, Marketing knowledge quiz for ibps rrb Po Scale II officers exam 2014
[A]Age
[B]Sex
[C]Income Level
[D]Both 1&2
[A]accuracy
[B]simplicity
[C]economy
[D]availability
3. The research which is basically concerned with establishing cause and effect relationship, is called?
[A]Predictive research
[B]Casual research
[C]Technical research
[D]Exploratory research
4. marketing is ?
[A]Consumer oriented /> [B]Competitors oriented
[C]Producer oriented
[D]Both(1)(2)
5. ACE provides door-to-door service for Godrej and Mc Donald products, it is an example of ?
[A]Third party delivery
[B]Diversified Marketing
[C]Multi-Channel Marketing
6.A marketing technique where marketer plays a specific role in a particular segment is called?
[A]Mass Marketing
[B]Niche marketing
[C]Strategic marketing
[D]Communication Marketing
7. In Marketing Mix 4P's Simply?
[1]Product, Place, promotion, Policy
[2]Product, Price, Place, Promotion
[3]Product, Place, Policy, Price
[4]Promotion,product,Price, Place
8. Warehousing Management does not include?
[A]Space determination
[B]Order Picking Procedure
[C]Stock layout
[D]Stock Placement
9. A bed in aHotel for night haulting is an example of ?
[A]Expected product
[B]Augmented Product
[C]Core Product
[D]Potential Product
10. A defence, strategy of identifying weakness in the competitor and aggressively going after that market niche is called?
[A]Flanking defence
[B]pre-emptive
[C]counter offensive
[D]Position defence
Marketing knowledge questions for sbi associate po exam 2014, Marketing knowledge quiz for ibps rrb Po Scale II officers exam 2014
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